Partner Programmes

This concept involves non-competing companies forming a coalition to recognize and reward customers in the same industry.

Partner programmes are popular with the food service industry as well as the convenience channel, sign writers, building industry and many other trade based industries. Multiple partners in the same programme can all use it differently. Some will use it to launch new products and others may use it to retain customers, both with the ultimate goal is to use it to improve the business' bottom line.

Benefits of a Partner Programme

A key benefit of a partner programme is that you have multiple companies talking to your clients about the programme which ensures that it is kept top of mind.

Some of the many other benefits:

• Increases Gross Profit
• Reduces the need for discounts
• Delivers a benefit to the customer personally
• Changes focus away from price
• Answers the customers' question "what's in it for me?"
• Gives your reps a great selling tool
• Allows the use of selective rewards to enhance brand image
• With multiple businesses contacting your clients, the programme is kept top-of-mind
• In most cases, when a partner programme is designed the costs are shared by all partners

One of current programmes provides incentives to sign writers with each partner allocating reward points that reflect their own strategic goals. Sign writers receive points allocation to them by three partners to redeem for rewards from an extensive online catalogue.