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Happy Customers Aren’t Enough

Happy Customers Aren’t Enough

Customer loyalty programmes are known to create happy customers; customers who feel recognised and cared-for and who have a sense that they’re getting value for money. But we’re here to tell you that happy customers actually aren’t enough.That’s right, the old adage...

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Do your employees have an incentive to be loyal?

Do your employees have an incentive to be loyal?

The Great Resignation, The Big Quit, The Great Reshuffle; call it what you will but, chances are, if you’re a Kiwi business owner you’ll be all too familiar with the significant post-Covid phenomenon that is seeing employees worldwide leaving their jobs in search of...

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The best business IS personal

The best business IS personal

In a world increasingly obsessed with artificial intelligence (AI), robots and cobots, one truth stands the test of time: People buy from people. As innately social beings, humans are wired to seek connection and a sense of belonging. Author and marketing strategist,...

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Kiwi ingenuity is no longer enough

Kiwi ingenuity is no longer enough

New Zealand is a country of innovators and entrepreneurs. From the invention of the bungy jump and disposable syringes, to the world’s first long-range commercial trial of wireless power transmission, we Kiwis punch above our weight when it comes to innovation with...

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What’s holding your customers back?

What’s holding your customers back?

When it comes to managing everyday business operations, most of us tend to favour the path of least resistance. With our full schedules and large workloads, we want easy, reliable, straightforward transactions that will add value to our business and minimise...

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